1. In the first search bar, type in the company's name. (For a more specific search, change the drop-down menu to show CO Company Entity)
2. On the left of the results list, select Newspapers under the Source Types section
National Newspapers via ProQuest provides current full text access to some popular publications like the Wall Street Journal and the New York Times.
To search in a specific newspaper:
1. Type in the newspaper title in the first search box and change the drown-down menu to Publication Title - PUB.
2. Type in your keywords in the second search box.
3. Press Search.
Note: This will find articles about the company regardless of how the author refers to the company.
1. Under the main search box, click Advanced Search.
2. Under the main search box, now click Select a different content type.
3. Click News
4. Under the Terms section, add any keywords, like sales, marketing, or a specific product or brand.
5. Under Document Segments/Fields, enter the company into the Company Name or Ticker boxes. Note: it is important to enter the official company name.
6. Use any other advanced search fields and press Search.
via EBSCOhost Business Source Complete
via ABI/INFORM Collection
via EBSCOhost Business Source Complete
via EBSCOhost Business Source Complete
via EBSCOhost Business Source Complete
Provides company and industry financial information, headlines, and other analysis
Provides company and industry financial information, headlines, and other analysis
Many companies are using social media outlets both to convey their message and to track what customers are saying about them on the web. Social media outlets such as Twitter, Facebook, and YouTube can provide insight into your company and the responses of their users.
For example, searching Twitter for your company or product line can yield a bevy of marketing insight and customer commentary.