You will use a variety of databases to gather background information for consumer analysis, industry trends, etc. and more specific database to can help with market segmentation reports.
For example: You want to open up a fast-food franchise and need to understand if this is a sound investment and if there is potential to make a profit. You then need to determine who will be your target demographics, figure out their locations, and understand their related behaviors to the industry.
Small Business Reference Center is a great starting point on different business types and business related issues that impact the small business owner or entrepreneur!
Small Business Reference Center (EBSCO) – offers exclusive full text for many top consumer small business reference books, as well as tools to address many small business topics and includes business videos, a help and advice section and details on how to create business plans