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BUS 340:Marketing Management

Finding Market Fit

Market analysis can be very challenging. Not all the information you need is going to be publicly available, which is precisely why you also need to conduct primary research for your projects. Sometimes you'll have to extrapolate information from different sources to get the information you need. Market research reports created by for-profit companies are usually much too expensive for a student to afford and impossible for a library to obtain. You will need to get creative!

One of the hardest parts of creating a new product or service is determining who will use it. You might think single young adults would be interested but what if you should actually be looking at teenagers or young families? Or what if your product is missing a key feature, which means that no one will want it? In this video, Alan Chiu of XSeed Capital discusses how to make sure your product fits your market.